Take the Web Gravity Assessment
As a service business, your website should be doing a lot of heavy lifting.
It should be attracting the right people, convincing them you're worth their time, and making it easy for them to take the next step.
That's harder than it sounds though. Most websites are falling short in one or two key areas, but diagnosing exactly what you need to improve can be a challenge.
Find out where your website stands, and what to focus on, in less than 5 minutes.
Take the Web Gravity Assessment
As a service business, your website should be doing a lot of heavy lifting.
It should be attracting the right people, convincing them you're worth their time, and making it easy for them to take the next step.
That's harder than it sounds though. Most websites are falling short in one or two key areas, but diagnosing exactly what you need to improve can be a challenge.
Find out where your website stands, and what to focus on, in less than 5 minutes.
Who is this assessment for?
Maybe your website enquiries have dropped and you're not sure why. Maybe traffic is growing but it's not turning into the right kind of clients. Maybe your website was professionally designed but it's never quite delivered what you hoped. Or maybe everything seems fine, but you want to know for certain.
Whatever's brought you here, the assessment will give you a clearer picture of where your website stands, and where it could go further.
Why 'gravity'?
A high-gravity website pulls in the right visitors, earns their trust, and guides them naturally towards getting in touch. A low-gravity website either gets ignored, or visited but then quickly abandoned.
The difference between the two isn't usually one obvious thing. It's a combination of elements that depend on each other... which is exactly why it can be so hard to diagnose on your own.
I developed the Web Gravity Framework after years of reviewing and redesigning service business websites. It breaks down a website's performance into three interdependent elements, and identifies which one is the weak link.
The three elements of the Web Gravity Framework
Your website will be scored across these three categories:
People
The right visitors, in enough numbers, visiting your website consistently. Without this, nothing else matters.
Proof
The credibility signals that tell visitors you're the right choice. Design, wording, testimonials, case studies. The things that earn trust before you've said a word.
Path
The structure, navigation, and calls to action that guide visitors from first click to getting in touch. Even the most credible, high-traffic site will leak leads without a clear path.
How it works
Answer 14 questions about your website and get a detailed breakdown of your Web Gravity Score.
Your results will be broken down across all three elements - People, Proof, and Path. You'll see where your site is strong, where it needs work, and where the critical gaps are.
The results are specific to your site, not a generic checklist of improvements.
It takes less than 5 minutes
Hi, I'm Beth
I'm a website strategist and founder of Pie Heart Studio. I've spent years reviewing, redesigning, and stress-testing service business websites, and the same patterns come up time and again.
The Web Gravity Assessment is built around the same framework I use with every client. Consider it your starting point for turning your website into your best marketing asset.
Ready to see your website in a different light?